Shang Properties, Inc., a publicly listed property developer, is currently in the process of constructing a condominium complex named Laya in Pasig City. The project is primarily geared towards catering to young professionals and families, according to company officials.
Rose O. Morales, Senior Director for Group Sales at Shang Properties, compared Laya to their previous development, Rise Makati, stating that it will have a similar appeal. Laya will consist of 1,283 units with flexible configurations, making it suitable for individuals looking for a halfway home, especially those working in the Ortigas central business district.
Joseph T. Brimer, Sales Director for Broker Channels at Shang Properties, mentioned that unit prices at Laya will range from below P10 million for a studio unit to P40 million for a three-bedroom unit. While the projected sales value for the entire complex was not disclosed, the company aims to sell 200 units within the current year.
Morales explained that Shang Properties has a distinct approach compared to competitors, as they don’t release all units simultaneously. Instead, they release units in stages. She clarified that the target of 200 units for this year is due to the planned release schedule.
Laya is scheduled to have its soft launch in July, and its showroom will open at Shangri-La Plaza Mall by September. The 67-floor residential property is located along Christian Route in Pasig City and is expected to be completed by July 2028.
In addition to the development news, Shang Properties also announced its rebranding and unveiled a new logo. The rebranding is a response to the changing property landscape and evolving client demands. The company aims to adapt and innovate to stay relevant in the real estate industry. The new logo maintains some elements from the previous emblem but introduces a more modern and sophisticated typeface. The company’s symbol, the crane, has been simplified for a cleaner and streamlined appearance.
